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The $400 Billion Dollar Conspiracy: Why Your Gear Keeps Breaking

(And What One Company Is Doing About It)

You've been played. Here's proof.

Ever notice how your smartphone screen cracks from a 2-foot drop, but your grandfather's 40-year-old Timex that he purchased for the equivalent of 20$ todaystill ticks perfectly?

It's not an accident.

The Dirty Secret Big Tech Doesn't Want You to Know

There's a term for it: "Planned Obsolescence."

It's the practice of deliberately designing products to fail, break down, or become outdated quickly. Why? Simple. Broken gear means repeat customers. And repeat customers mean billions in profits.

Think about it:

Your iPhone battery mysteriously dies after exactly 2 years

Your laptop slows to a crawl right after the warranty expires

Your "durable" gear breaks the moment you actually need it to be durable

This isn't coincidence. It's strategy.

The $400 Billion Replacement Economy

Here's what really happened: Sometime in the 1980s, manufacturers discovered they could make more money selling you the same thing over and over than building it right the first time.

They started using cheaper materials, smaller batteries, and more fragile components. Then they wrapped it all in fancy marketing about "innovation" and "upgrades."

The result? Americans now spend over $400 Billion dollars annually just replacing things that should have lasted decades.

Your wallet is their business model.

Person holding a broken yellow and black power drill.

Why Your Work Gear Fails When You Need It Most

This hits working people the hardest.

Office workers can baby their delicate devices. But if you're a welder, electrician, carpenter, or mechanic? Your gear faces real-world conditions that would make a Silicon Valley engineer cry.

Yet somehow, every "rugged" smartwatch, tough phone case, and heavy-duty tool is designed by people who've never set foot on a job site.

They build for the boardroom, not the break room.

One Company Said "Enough"

A small team in Montreal, Canada got fed up with this system.

Instead of designing another fragile gadget destined for the landfill, they asked a different question: "What if we actually built this thing to last?"

Meet Njord Gear—and their "Indestructible" smartwatch that's making the big tech companies nervous.

SHOP NOW ➡

ALL METAL CASING: Electrocoated Zinc Alloy

Most smartwatches are cheap plastic wrapped in marketing. Njord Gear isn’t.

Ours is built from electrocoated zinc alloy—full metal, no filler. Each casing is forged for over 40 hours in 700+ degree ovens, then polished and hardened to take hits, not handshakes.

Built to take beatings, not babysitting

Built to Survive Running It Over

While Apple designs watches for yoga studios, Njord Gear designed theirs for oil rigs.

14-day battery life (not 14 hours)

MIL-STD-810 Rated
(US Military Rating)

2ATM Waterproof Rating (20m/65ft)

Screen readable in direct sunlight

But here's the kicker: It costs less than $150.

Not $400. Not $800. Under a hundred bucks.

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Built by Tradesmen, for Tradesmen

Njord Gear smartwatches aren’t just tough; they're specifically tested and refined by real tradesmen in real job-site conditions.

Every detail, from screen strength to strap durability, is designed to survive your day-to-day challenges.

Your physical safety is your livelihood, that's Njord Gear includes a FREE Quick-Release™ Strap in every order, it breaks away from your wrist if your arm gets caught on something.